Diamonds to shine on Network Ten

Monday, September 8, 2008

By Netball Australia

In a history making development for women’s sport, elite netball will be available in millions of homes across the country with Network Ten today announced as the official television broadcaster of netball in Australia.

Netball Australia is delighted to partner a commercial free-to-air television broadcaster in a venture that will guarantee coverage of all Australian Netball Diamonds Test matches played on both home soil and internationally for the next four years.

Netball Australia Chief Executive, Kate Palmer believes the potential of the partnership is extraordinary.

“This partnership provides netball with an opportunity to build the profile of our brand but more importantly showcase the wonderful athletes who play the game,” Palmer said.

“Network Ten has a proven record in sports broadcasting. We are delighted that they have recognised netball as a product that can add value to their current programming.”

General Manager – Sport, David White said Network Ten was excited about broadcasting Australian elite netball for the next four years.

“We warmly welcome the sport of netball onto TEN, bringing the game to a larger and more diverse audience that ever before,” he said.

“TEN looks forward to helping to translate the huge grassroots participation of netball into increasingly larger viewer numbers and to showcasing a new generation of great Aussie netballers to their committed fans.”

TEN’s coverage, headed by former Australian captain Liz Ellis and Network Ten personality Luke Darcy begins on September 17 with the New World International Netball Series in New Zealand followed by the Holden Netball Test Series featuring Australia, New Zealand and England from October 4-November 2 in four Australian cities.